Illustrating environmental processes and subjects (good and bad) through photography and artwork
Ross Frid is a graduate in Landscape Architecture from the State University of New York at Syracuse University (SUNY). His background and interest in the design and arts fields led him to pursue both his vocation and photography interests. While studying in college and shortly thereafter, he won many art contests for his oil and watercolor paintings. From these early efforts in the arts, he was attracted to photography - his current method of artistic expression.
Ross's first "professional" tour of photography occurred while he was in Viet Nam in the 1960s. During that time he provided black and white photography to the Brigade Headquarters for their archives and for news releases. Recording what was happening to the environment took root as something he must do. This led to his present photographic endeavor - Environmental Photography.
Recent projects include art prints illustrating historic buildings in Michigan, illustrated stories on the endangered Karner Blue Butterfly and habitat management, a travel story on River Road National Forest Scenic Byway, and illustrations for a story on Michigan's budding wine industry. Ross has also had many photos used in visitor services products produced by the U.S. Forest Service. These include brochures, magazines and maps. Several text books and general reading books have used his photography through a stock photo agency that currently represents his work.
Ross's expertise includes much knowledge of the management and protection of our threatened wildlife and plant species. He has spent the last 15 years recording the habitats and threats to these species as well as participating in management activities to improve their survival odds. These efforts are reflected in his photography. He is a current member of several environmental protection groups such as National Wildlife Federation, Cactus & Succulent Society of America, and Wild Ones. His backyard is a certified Backyard Wildlife Habitat by the National Wildlife Federation and his stock files reflect daily changes in our environment because of watching the changes that occur in this habitat.
Ross has recently been perfecting his skills in digital photography and with multi-image panoramas that illustrate various environments. These panoramas are high resolution and comprised of as many as 7 or more images in both vertical and horizontal formats.
Using the very best quality digital imaging equipment available today, we are constantly striving to increase our library of fully identified plants, animals, insects, wildflowers, crystals and minerals. Our files have grown to well over 8000 film transparencies and over 5000 hi-res digital images. We are currently using only digital acquisition equipment so that files can be acquired quickly and delivered to you, the client, rapidly. In addition, our transparencies are available in digital format.
July 28, 2006